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By D Arlando Fortune
BARS from this episode:
2:45 How he finds business ideas for his clients
4:55 The big adjustments come out from messes
7:08 The difference between an MBA and a go-getter
9:38 Two questions your market wants you to answer for them
10:09 INTENTIONAL… YOU CAN CREATE THE WORLD YOU WANT TO LIVE IN, YOU DON’T HAVE TO FOLLOW A PATH.
12:22 The hidden danger of structure they don’t teach you in college
16:06 How an entrepreneur thinks through a problem
25:41 One thing you should always do when you spend money on marketing
29:52 Getting paid doesn’t always mean monetarily
32:58 The key business principle for creating loyal clients that he learned it from his grandma
37:18 Are you a servant leader? Ask yourself these two questions to self-check any time
38:53 IT’S NOT ABOUT MONEY. IT’S ABOUT FREEDOM… AND THE FREEDOM TO SERVE IN THE WAY THAT YOU WANT TO.
40:52 Why a book is actually a 5-year conversation compressed into a few hours
45:54 If you tell your story the right way, this is what could happen
48:26 The first step in designing a business that makes money
51:14 The value of using a specific “ladder” in your sales messages (No, it’s not a product ladder.)
53:34 Organic vs paid marketing… this is how to choose your marketing method
58:01 The value of hiring a professional copywriter
1:00:29 Why you should focus on one thing before adding multiple streams of income
1:02:23 How writing a book helps “deconstruct thoughts” so that you can better communicate with your audience
1:03:24 A step-by-step launch strategy using the contacts in your phone
1:09:02 A short script to use when you want a customer’s testimonial
1:10:27 How to write the perfect prompts to ask in your customer testimonials
1:11:44 PEOPLE DO WHAT PEOPLE LIKE THEM DO
1:12:48 The two types of t-shirt business owners and their pros and cons
1:19:59 Focus on who and how you can serve
“People do what people like them do.” – AJ Joiner
Books mentioned
Messy by Tim Harford https://www.amazon.com/Messy-Tim-Harford-audiobook/dp/B01LX3C1F8
Exactly What to Say by Phil M Jones https://www.amazon.com/Exactly-What-to-Say-Phil-M-Jones-audiobook/dp/B077ZDX69T
Ultimate Sales Machine by Chet Holmes https://www.amazon.com/The-Ultimate-Sales-Machine-audiobook/dp/B000VRA0ZW
Think & Grow Rich by Napoleon Hill https://www.amazon.com/Think-and-Grow-Rich-Napoleon-Hill-audiobook/dp/B000XJNDVQ
Favorite quote:
“When you’re creating your own shit, man, even the sky ain’t the limit.” – Miles Davis
Links mentioned:
Free book giveaway ajsfreebook.com
@ajjoiner
Blooksy writing software https://www.blooksy.com/
Do you have questions, comments, or suggestions for authors you want me to interview? Email them to fortune@thoughtfortunepress.com
Don’t forget to grab a copy of my new book, The 4-Hour Book. In it, you’ll learn how to write, publish, and profit from a Signature Book™️ for your business. Purchase your copy at FourHourBook.com/letter
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