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By D Arlando Fortune
BARS from this episode:
How qualitative and quantitative analysis led to the “3-Word Rebellion”
IT’S NOT YOUR MESSAGE. IT’S EVERYONE’S MESSAGE
The one TED Talk that’s the perfect example of a “3-word rebellion”
How $100 sessions in-home meeting turned into a leadership revolution
Why marketing consultants who want to understand their clients should understand qualitative research methods
Why stickiness, intrigue, and memorability are key to starting a rebellion
The importance of writing the right book for the right reason
This is why you should write a book – it’s not because of the accolades
How to think about your speaking business and speeches if you want to be profitable
What to do when you have run out of material for your podcast and blog
The power of asking yourself “What’s the best way to spread this message?” and how it applies to formatting your book
2 freedoms self-published authors have over traditional publishers
How to use a new book to pivot in your business and launch marketing promotions
GIVE YOURSELF PERMISSION TO WRITE LIKE YOU SPEAK
The One Drop of Dye a Day story for social media posting
The one thing you must add to every free download or lead magnet you give away
Answer this question: What are you rebelling against?
I AM REBELLING AGAINST…
How to download your ideas from your head using this ancient tool
IF EVERYONE ACTED ON THE CHANGE YOU WANTED TO MAKE, WHAT WOULD THE WORLD BE LIKE?
Why knowing the impact of your mission is more important than knowing how to put your message into words
The one perspective necessary for clarifying your “3-word rebellion”
How to use feedback from beta readers to construct a better product
3 questions to use when reading beta reader feedback
YOUR THOUGHTS ARE VALUABLE. YOU SHOULD LEAD WITH THEM.
“Answer this question: What are you rebelling against? Your thoughts are valuable. You should lead with them.” – Michelle Mazur
Books mentioned:
3 Word Rebellion by Michelle Mazur
Speak for Impact by Michelle Mazur
Speak Up For Your Business by Michelle Mazur
Clockwork by Mike Michalowicz
The Middle Finger Project by Ash Ambirge
Fav quote:
“Simplify. Simplify. Simplify.” – Michelle Mazur
Links mentioned:
@drmichellmazur – Instagram
Do you have questions or comments? Email them to fortune@thoughtfortunepress.com Don’t forget to reserve your seat for the free training at ThoughtFortunePress.com/miniclass
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