Wealthy Author Podcast ep 039: 1 Book. 4 Assets. How to Unlock Hidden Wealth in Your Book


By D Arlando Fortune

BARS from this episode:

1. Teachers become their own students.

  • An easy question to ask: “What do you want or need to learn now?”
  • Live students give just-in-time responses.

2. Great teachers learn how to be great teachers. So can you!

  • Remove the focus from yourself. Give your students what they need to succeed!
  • Model Refer to page 78 of the latest version of my new book “The 4-Hour Book” for an explanation of the STORY framework

3. See it. Hear it. Touch it. Do it. Have something for all of them.

  • The more modalities you touch, the more the brain is engaged. Clarity is a result of simplification.
  • Always give action steps. (Your students now have tangible results).

4. Where books stop, a course finishes.

  • Free takes minutes to hours for results.
  • Low tier takes 1-7 days.
  • Mid tier is up to a 30 days.
  • High tier is over 30 days for completion.
  • Over time hit all four tiers. A funnel is the passive sales model…

“Future passive income requires active initial investment.” – D Arlando Fortune

Books mentioned:

The 4-Hour Book by D Arlando Fortune



“What sculpture is to a block of marble, education is to a human soul.” – Joseph Addison


Links mentioned:



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