Wealthy Author Podcast episode 033: 3 Keys to Creating Better Webinars

A lot of people hate sales. I used to be one of them. I was uncomfortable talking to people. In the mid-2000’s I learned how to be a transaction engineer. My mentors taught me to be so confident in my ability to help people get solutions to their problems that all I had to do was listen to them talk. I used that skill to walk into people’s homes with blank real estate contracts and walk out of them with signed contracts. Sales aren’t so much about overcoming a bunch of objections. When you learn how to handle those objections upfront, closing a sale is about problem-solving.

That means you must learn how to listen. Then, craft a presentation based on all of the feedback you’ve received. That’s the simplified version. And, I sound kinda arrogant. Sadly… I was. But, I’ve learned my lesson. Actually, I’ve learned three major lessons from the two webinars I’ve created. Today, I’m gonna give you the goods.

In 2018, I wrote my first webinar

– used the Perfect Webinar Script

– recorded it week after week

– made more sales at in-person events

Had to do something different the next time

– still running the first webinar

– never drove traffic

– set it and forgot it

3 thing I changed moving forward with this webinar

1. More attendees

– livestream on FaceBook (Dekesha Williams)

– part of email series in a book funnel and sales funnel (Taki Moore)

– offer on sales presentations

2. More practice

– 8-minute presentation on Brain Prompts (Jaime Cross)

– whiteboard session for 45 minutes (Dan Henry)

– create a better offer aka “deal” 75 minutes (Dave Dee)

*made the right offer (Pia Silva)

3. More engagement

– set expectation from the beginning (Russell Brunson)

– ask & wait (Trevor Otts)

– acknowledge & respond (Ty Cohen)

* increases your enthusiasm

Announce everywhere, get better, and be engaged. These are about marketing and sales. The message is clear. It’s not about presenting the message persuasively.