Thought Fortunes Podcast ep 028: The Playbook for Retail Real Estate Sales with Beth Azor


By D Arlando Fortune

BARS from this episode:
How HOPE (Helping Other People Everyday) is helping people that “fall through the cracks” without dealing with the red tape
How a book club on various topics doubles as real estate training
Why you should NEVER SAY NO FOR THE PROSPECT before you have asked for the sale
The one question that’s worth thousands of dollars in sales revenue
How to get the courage to ask the dreaded sales question: Do you have the money?
How to know if your prospect has the money to buy your product or not
Using ‘good cop, back cop’ to control negotiation
The one thing that doubled Beth’s speaking fees
How to turn your book into a podcast
Why it took 14 years to write her first ‘test’ book
The social media strategy that created 700 pre-ordered books (and how she lost all of them before getting them back)
The direct mailing technique that gets her book into the hands of big clients
How being called an idiot by a broker led to millions of dollars worth of investment properties

“Never say no for the prospect.” – Beth Azor

Books mentioned:
The Miracle Morning by Hal Elrod 
Relentless by Tim Grover 
Fav quote:
“God gave you two ears and one mouth. Listen twice as much as you talk.”
Links mentioned:
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